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Feeling unmotivated this Monday? Take a look at the 20 Most-Watched Ads ever...
Thanks to AdWeek for putting together this little feature of “The 20 Most-Watched Ads Ever on YouTube” This set is sure to inspire your creative juices, and you may be surprised at what made the list....
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Old School = Sage Marketing Advice
David Ogilvy I recently came across an old document from my early years in business titled “How to create advertising that sells”, written many years ago by David Ogilvy – yes, THAT David Ogilvy, of...
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More Wise Advice From the “Original Mad Man”, David Ogilvy
As a follow up to last week’s post about David Ogilvy’s “How to create advertising that sells,” I wanted to share another gem from the long list of 38 tips. “#3. Brand Image: Every advertisement should...
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Seems A Picture Really is Worth a Thousand Words
Interesting article on how we have moved from the “early days” of blog entries, to shorter Facebook posts, to even shorter Tweets, and now, basically no words with social media sites like Pinterest...
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Final Thoughts About Ogilvy’s Sage Advice
David Ogilvy In His Day David Ogilvy was known for saying he was not a good copywriter. But he clearly understood the elements of how to communicate and get results. He promoted the concept of writing...
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Is MySpace making a come back?!
I must say, the new MySpace design is gorgeous! But is it enough to make a come back? Or too little, too late? Check out AdWeek’s latest “Tweets out video showing redesign” by Rebecca Cullers, take on...
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7,300 Days. That’s A Lot of Marketing Time.
Just as parents feel like it was only yesterday that their now-grown kids were learning to walk, it’s hard to believe we’ve been at this for over two decades. Some amazing people have walked through...
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Some Ad Stories Never Get Old
Brotherhood by Budweiser I doubt I was the only one who thought the Budweiser Clydesdale ad was awesome. It was great to see them going back to an iconic image associated with Bud. And more subtly,...
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Celebrity Brand Managers and Creative Directors?
Yes, it’s true. You may have recently noticed the trend in celebrity A-listers in marketing “partnerships” with various brands. Gone are the days when marketers paid big bucks for the usual celebrity...
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The New LinkedIn Features – Grow Business or Job Hunting Tips!
Have you heard about the new features LinkedIn has to offer? Are you or your business taking advantage of the latest updates? If you said “no”, have a further look at what they have to offer and how...
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Inside the Mind of Creative Geniuses – Children
Every child is an artist. The problem is how to remain an artist once he grows up. -Pablo Picasso (1881 – 1973) After 5 years of being home with my 2 favorite children, I am back to work for the...
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The Changing Role of Public Relations
As I have been helping my soon-to-be college freshman explore the incredible breadth of college majors focusing on marketing and public relations available to her, I have seen firsthand how diversified...
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Feeling uninspired? Check it: Inspiration Station
What inspires you?! When I’m feeling uninspired, unmotivated or need some creative energy, I look for inspiration anywhere I can find it. I’m loving Entrepreneur’s new Inspiration Station topic board,...
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Honda Drives Home Great Social Media Campaign
Many businesses are figuring out how to capitalize using all the social media avenues open to them. Honda created a very cool Pinterest campaign for one of it’s models that had a great twist to engage...
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Talk about a Viral Sensation! Dove’s “Real Beauty Sketches” Campaign
Ok, if you haven’t seen it already, Dove’s “Real Beauty Sketches” campaign has completely gone viral: The YouTube video has over 9 million views at the time I wrote this, has attracted responses from...
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So God Made a Designer
So the designer in me has to admit, I absolutely lOVE this little gem of a video, “So God Made a Designer” a tribute and parody to designers by David Brier, created for Fast Company. This video was...
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That’s Advertising Baby! Art & Copy
I recently came across the trailer for the film Art & Copy, a 2009 documentary by Doug Pray about the world of Advertising, and I always feel compelled to stop and make time to watch parts of it...
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Rebranding Checklist
In the past few months, Omni has been working on several rebranding projects. Rebranding is an exciting time for companies, and we enjoy experiencing that excitement with our clients. But a lot more...
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The Marketing of “Made in America”
Two major global advertising players are using the “Proud to be an American” message to promote their products, and not solely to capture Independence Day interest. When Apple® rolled out its...
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Laura Nestler Named YPO Illini Chapter Youth and Family Officer
The demands placed on young business leaders often come with long hours, extensive travel and last-minute schedule changes – a lifestyle that can take time away from the personal relationships that...
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